Higgins Homes Plc has listed on SmartNewHomes for the last five years and with consistently good results. Increasingly we have found that the internet plays a large part in property research and at present, up to 30% of our overall development leads come from this web portal.
The customer interface is managed efficiently & effectively by the Customer Services team ensuring that our product listings are always maintained & completely up to date.
Their range of marketing options available to us enables us to focus on the correct market sector whilst statistical reporting helps us to keep our finger on the pulse and track market trends.
Recently we undertook a series of four e-mail campaigns producing an average 17% open rate and up to 30% click through rate for further information. Together with in-line banners this resulted in an uplift in enquiries for these developments.
SmartNewHomes provides great exposure for the Higgins Homes brand and will continue to be a successful marketing tool for us.
As we’re coming to the end of 2011, I thought I’d just drop you a note to say how genuinely pleased we are at the excellent response from SmartNewHomes we’ve achieved throughout the year.
Not only is it an extremely cost effective means of producing a regular steam of sales enquiries but also the leads we receive are invariably of a very high calibre indeed.
It’s also very interesting to note that the target audience who respond through SmartNewHomes, seem to do so in far greater numbers than those who contact us through national press advertising.
In particular, we are really delighted with how well our targeted email campaigns perform that are sent out to your million pound plus homebuyer database.
So a very big thank you and keep the good work up.
SmartNewHomes continue to be a source of quality new homebuyer leads for our diverse range of developments across the UK and we’re delighted with the response we’ve received. Targeted email campaigns allow us to engage directly with active new homebuyers we couldn’t reach anywhere else. They’ve proved to be extremely effective and we look forward to continuing our run of sales successes in the future.
SmartNewHomes has been a great source of quality leads for us. And on top of that we receive a great service from the team, thank you!
Ultimately, what we expected from advertising with SmartNewHomes was to reduce our cost per lead, increase our brands online exposure, and to believe we were working with market leaders who offer an excellent quality of new homebuyer as well as excellent service. I can say this has been achieved, and I would recommend using SmartNewHomes for finding new homebuyers.
I have worked closely with email4property for a number of years. I have always found them to be really helpful. Long may this working relationship continue!